- N=1,002 interviews were completed by telephone using random digit dialling, and n=412 interviews were completed online using Consumer Link’s Flybuys research panel.
- Most popular channels, sites and stations. (streaming platforms)
- Youtube and Facebook easily reach the biggest audiences among lower socio-economic New Zealanders in terms of online video. Stuff and NZ Herald are significantly less popular among this group and significantly fewer lower socio-economic New Zealanders use NZ Herald than the overall NZ population.
- With a reach of 67 per cent, broadcast TV remains the media channel reaching the most people on a daily basis. However, based on the trend showing a decline from 83 per cent in 2014, this could well be the last time TV retains the spot on the top of the pile.
- New Zealanders continue to spend over two and a half hours watching linear TV each day, and over an hour and a half listening to radio each day.
- Online videos streamed via Facebook and YouTube now reach 52 per cent of Kiwis on a daily basis, while newspapers (including online) only reach 41 per cent.
Flicks.co.nz:
- Netflix and other main streaming platforms are trying to compete with each other and usually offer trial periods or free plans for a certain period of time to entice customers. e.g. netflix plans .... The Cost – Basic Plan $9.99 per month (no HD) / Standard Plan is $12.99 per month (HD) / Premium Plan $15.99 per month (Ultra HD) Number of Useable Devices – one / two / four at the same time. Trial benefits – first month free.
- Lightbox is still a TV-dominated domain “focused on bringing the best new and exclusive TV shows to Kiwi households” says Lightbox CEO Kym Niblock.
- However, Video Ezy On Demand is dead. The PPV service ended its trade barely halfway past 2015, unable to keep up with the VOD herd.In its place is a new competitor waiting on the horizon: YouTube Red.
The University of Auckland:
- Netflix alone has more than 125 million subscribers worldwide, with 1.2 million of them in New Zealand, while cinema attendance in the United States last year dropped to its lowest level since 1995.
- Dr Karina Aveyard of the University of Sydney doubts that streaming services on their own are going to significantly disrupt theatres, or the traditional ways of experiencing film
- This new intervention by streaming services into the production and distribution side of the film business “changes the dynamics,” Aveyard claims, “in the sense that the films that didn’t get a cinema release and had the kind of money that those films did, that was somehow a continuation of their cultural value and certainly their economic value.”.
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